Brand and Marketing built to last
Passionate about Brand and Marketing.
Fueled by Insights.
The Marketing Workbench is a brand and marketing collective. We are proudly and relentlessly insights-driven. That means we make it a point to understand your customers at the deepest levels to power brands and marketing that are authentic, memorable and…built to last.
Services Offered
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Fractional CMO
We offer fractional Chief Marketing Officer services to companies seeking go-to-market and growth advisory prior to reaching a financial milestone or to companies looking to establish a marketing function.
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Brand Workbench
Starting with brand architecture, we help companies establish their brand identity, brand story, positioning, value proposition, purpose, vision and values. We also help companies establish their thought leadership, core messaging and content strategies.
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Marketing Workbench
Building on your brand foundation, we develop channel & content marketing strategies by audience, build integrated marketing and communications plans across paid, owned, earned & shared media, and then track and measure KPIs to quickly learn and adapt.
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Insights Workbench
Customer first. Customer always. Our process is driven by in-depth customer insights work. We facilitate qualitative and quantitative research to inform new ideas and initiatives. In doing so, we instill confidence and ensure strategic alignment among key stakeholders.
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Organizational Development
We have extensive experience in building, rebuilding and scaling marketing teams and organizations. We provide oversight for hiring, onboarding and training. We also help companies develop operating models and implement new processes.
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Program Management & Operations
Need an extra pair of hands (or two)? We can help marketing, insights and innovation organizations with program and project oversight.
Insights. Brand. Marketing.
Hello! I'm Shawna Mehta, an insights-driven brand builder and marketing strategist with extensive experience in leading teams across brand, marketing and insights. I bring a balance of strategic and operational leadership skills to the table with a track record of delivering strong business results and innovative thinking.
Are you looking to take your business to the next growth milestone? I work with a network of senior marketing, insights, product and creative experts to help you craft a vision and bring it to life.